Summary

Summary

• Carlos Cruz is a creative public relations professional with a passion for applying strategic integrated marketing communication to reach target audiences
• Has a solid track record of positive social media growth
• Possesses a desire to construct memorable advertising, marketing, and public relation campaigns
• Is a cooperative and collaborative team leader with a strong motivation to succeed.

Information

LinkedIn page

Email: rcruz5@gmu.edu
Location:  22030

Biosketch

Education

George Mason University
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication, 3.9 GPA
2013 – June 2017Dean’s List. Minor in Theater.

Activities and Societies: Mason Players, Represent Us, The STEAM (Science, Technology, Engineering,Arts, and Math) Table

(Open)2 projects
(Open)2 organizations
(Open)2 honors and awards
Battlefield High School
Advanced High School Diploma

Experience

Client Relations
TriVision, Inc.
May 2016 – Present (6 months)Chantilly, VA• Writes blogs, websites, case studies and implements SEO strategies for clients.
• Creates a social media strategy and calendar for clients.
• Assists the CMO and COO with organizing accounts.
• Represents company at event tables and networking events.
• Contributes writing RFPs and RFQs.
Promotions and Social Media Intern
STEAM at Mason
August 2014 – Present (2 years 3 months)George Mason UniversityContinuously building relationships and sharing ideas with the community about the benefits of the integration of the arts into STEM turning it into STEAM. Created content and planed out social media campaigns. Increased twitter followers by 55%, increased impressions (times users saw the tweets), increased the engagement (clicks on tweet), and engagement rate (retweets, replies, follows, and favorites). By using the Twitter analytics website I am able to monitor how effective our twitter content is and find out the top interest of our followers. I monitor the STEAM Instagram account as well. I also send emails to interested individuals, as well as help compile the email contact list. Built and manages the official website. By sharing ideas and engaging with the community, The STEAM at Mason is able to bring people together to generate innovation.

Marketing Intern
Splash Communications, LLC
March 2016 – May 2016 (3 months)Leesburg, VA• Assisted CEO and Marketing Manager with multiple accounts.
• Implemented SEO strategies for blogs.
• Managed social media for all of Splash’s clients.

Marketing Manager
The Mason Players
May 2015 – May 2016 (1 year 1 month)Fairfax, VA• Leads the marketing team.
• Constructs integrated marketing communication campaigns.
• Writes press releases.
• Increased social media followers: Twitter- 47%, Facebook- 12%
• Created and sold the Mason Players water bottle to raise brand awareness and made positive profits.
Marketing Intern
Synetic Theater
May 2015 – November 2015 (7 months)Arlington, VaPlanned social media campaigns for productions. Created content and for all of the company’s social media platforms. Utilized social media to engage with our patrons. Increased the number of followers on all social media platforms. Monitored online discussion and alerted the Marketing manager for developments during a PR crisis. Designed promotional fliers and banners for productions. Lead event tables and pitched upcoming productions to potential patrons.

Projects

Improving Advertising at George Mason Kiosk Desk
Starting October 2014I set up a guideline and expectations on how to properly engage with people who are interested and approach the Kiosk desk at George mason University. I included games with prizes in the guideline and expectations for the Kiosk desk in order to attract people to come and approach our table.I made connections with people who did not know about the Mason Players and informed them of the productions…more
Mason Players Water Bottle Proposal
October 2014 – November 2014Due to the majority of the George Mason University student body not knowing that the Mason Players existed, I proposed the idea of the Mason Players Water Bottle in order to increase brand awareness for the Mason Players. It also evolved into a fantastic fundraising idea that benefited the Mason Players greatly! “Quench Your Knowledge.”

Honors & Awards

Dean’s List
Linda G. Miller
June 2014
Dean’s List
Linda G. Miller
December 2013
SPARK Awards:The Arts
Prince William Public Schools
May 2012This award is given to students that attend Prince William Public Schools and have archived state or national level accomplishments. I received this award because I was selected to attend the Virginia 2012 Summer Residential Governor’s School for Theater.
The Virginia Governor’s Schools Certificate of Commendation
Governor Robert F. “Bob” McDonnell
July 2012The Virginia Summer Residential Governor’s Schools is a intensive program that pushes students to a greater potential. Students from the state of Virginia were carefully selected.Visual and Performing Arts students who applied had to audition at divisional and regional levels.

As part of the 45 theater students who were selected to attend, we dived into classes that pushed us to become better actors. This award is given to those students who have successfully completed the program.

Organizations

The Mason Players
On Campus Marketing Representative
September 2014 – May 2015As part of the Mason Players marketing team, we constantly engage with the George Mason University community in order to get them excited about the high-quality productions that the Mason Players perform every season.
The Mason Players
Marketing Manager
Starting May 2015Responsibilities include: creating strategic advertising, marketing, and public relation campaigns.

Volunteer Experience & Causes

Caller/Canvasser
Concerned Veterans for America
January 2012Civil Rights and Social ActionGreat way to help those who have served in the United States Military.
Opportunities Raymond Carlos is looking for:
Joining a nonprofit board
Skills-based volunteering (pro bono consulting)
Causes Raymond Carlos cares about:
Animal Welfare
Arts and Culture
Children
Civil Rights and Social Action
Economic Empowerment
Education
Environment
Health
Human Rights
Disaster and Humanitarian Relief
Politics
Poverty Alleviation
Science and Technology
Social Services