Share CBT-I

A 'digital bridge' for clinicians and health consumers

Our GMU team aims to improve interprofessional communication in primary care for chronic insomnia, via an ongoing course-based health communication campaign (Share CBT-I).

Our team promotes the American College of Physicians 2016 Clinical Guideline for adult chronic insomnia assisting clinicians to strive for a 100% referral rate to CBT-I (the best non-drug treatment), via a shared digital bridge (Insomnia Hub). As well, we aim to improve dissemination of CBT-I research (and where to find services) to health consumers.

Aim:
The team will develop and test a new open ‘digital bridge’ (the Insomnia Hub) - via Share CBT-I - by which any clinician can easily and effectively inform and refer health consumers to the most trusted CBT-I help. 'Share CBT-I' will ultimately combine (1) a brief online tutorial for how to conduct the referral, and (2) a curated and crowdsourced knowledge-sharing platform, provided by ON, enabling healthcare faculty and students (anywhere) to share what they know about CBT-I and where to find it - interprofessionally.

Advanced Principles of PR

Advanced Principles of PR (Comm 331)develops the conceptual knowledge and practical skills students need to thrive in challenging public relations situations, such as crisis management, research for clients, communication with clients, and development of client work. The instructor is Sergei Samoilenko.

Students complete the course with a portfolio of research, writing, and visual materials they have created. In fall 2016, students will pilot a social media competition for the Insomnia Hub, to help spread the word about what's proven to work for insomnia and where to find it.

Health Communication 620

Health Communication 620 examines interpersonal communicative processes associated with health in consumer-provider, family, and health communication campaign contexts. Focus is on understanding cultural differences in perceptions of/communication about health and disease.

The course is taught by Distinguished Professor, Gary Kreps. Two hands-on, service-learning projects related to the Share CBT-I Health Communication Campaign are under way.

Gary Kreps

University Distinguished Professor, Department of Communication, George Mason University
Director, Center for Health and Risk Communication

Gary Kreps' areas of expertise include health communication and promotion, information dissemination, organizational communication, information technology, multicultural relations, risk/crisis management, health informatics, and applied research methods.

Dr. Kreps is an advisor to numerous health communications-related organizations.

Jeffrey E. Herrick

Assistant Professor and Undergraduate Program Director, Department of Rehabilitation Science in the College of Health and Human Services

Dr. Herrick is an exercise physiologist with extensive experience in analyzing biological mechanisms underlying cardiopulmonary responses in a wide range of clinical populations.

He is presently doing research on Obstructive Sleep Apnea and Muscle Fatigue.

Meredith Cary

I am a Clinical Health Psychologist in Dupont Circle, Washington DC and a behavioral sleep specialist associated with the Medstar Georgetown University's Sleep Disorders Center for two decades.

I am also the Lead Curator and founding member of the Insomnia Hub. Collaborating with an interdisciplinary George Mason University team, we are developing 'Share CBT-I' ... an ongoing, course-based health communication campaign to create a 'digital bridge' between healthcare professionals and consumers to provide open access to knowledge about 'what works' for insomnia and where to find it.

Sergei A. Samoilenko

Instructor, Communication Department, George Mason University
Faculty Advisor, Public Relations Student Society of America (PRSSA)

Sergei Samoilenko's research focus is on public relations, crisis communication, reputation management, new media.

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